Minnesota Public Radio
In January 2023, I was asked to helped Minnesota Public Radio’s Current station with an emerging media strategy. After building out a robust TikTok plan for Q3 & Q4, I also produced and directed a content series interviewing acts ranging from Minnesota mainstays The Jayhawks and Sophia Eris to international acts like Hozier, who’s ten-year anniversary video detailing the hit single “Take Me to Church” has racked up 2.1 million organic views to date.
Our execution won a Bronze Pin at the AdFed Minnesota awards in 2024.
@thecurrent.org @Hozier discusses the legacy of his breakout hit, “Take Me to Church,” which was released on his EP of the same name on this day, July 3, ten years ago. #Hozier #TakeMeToChurch #AlternativeMusic #IndieMusic #Politics #LGBT #LGBTQ #Russia #Ireland #DragShows #Minnesota #hoziertok ♬ Take Me to Church - Hozier
@thecurrent.org Want to know the best way to teach your kids piano? @Ben Folds has a thought or two. #benfolds #pianolessons #minnesota #musiclessons #piano ♬ Still - Ben Folds