In late 2024, I had the opportunity to partner with Saatchi & Saatchi, PXP, Bounty, and Target to direct and produce a series of videos with Minnesota Vikings Aaron Jones and TJ Hockeson. The concept was a discussion of what it means to be a “wing man.”

In a one-day shoot, we were able to get hours of usable content that rolled out on the players’ own social media channels.