Bugles asked for a video concept to use in the digital space. I wanted to tie-in the nostalgia inherent in the product, but also focus on its most prominent physical feature: the ability to put them on your fingers. Ultimately, I wanted the spot to be irreverent and fun, while appealing to the Gen X target demo.

In this spot, we get a look into the life of Buglefingers, a man who always has Bugles on his fingers, and how it affects his day-to-day.

The one-minute spot had an average view duration of 52 seconds.